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THE FOUR PS
The second "p" of marketing: The art of pricing and the key to business success
THE FOUR PS
The third 'p' of marketing: Place in the context of high-growth startups
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Provocations
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PROVOCATIONS
Your future self is a stranger
The neural patterns triggered from thinking about their future selves are generally identical to those activated when thinking about a complete stranger.
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PROVOCATIONS
How to (productively) challenge an anti-vaxxer
If we can invoke another social identity to replace a political identity, progress and mutual understanding may happen.
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The Four Ps
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