Resources

Health and fintech insights written by founders, funders and experts for startups that want to be challenged, and grow.

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Latest Podcasts

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This new website is BETA so expect some things not to work, like Twitter,  but not so unhinged.

This new website is BETA so expect some things not to work, like Twitter,  but not so unhinged.

This new website is BETA so expect some things not to work, like Twitter,  but not so unhinged.

This new website is BETA so expect some things not to work, like Twitter,  but not so unhinged.

This new website is BETA so expect some things not to work, like Twitter,  but not so unhinged.

 Wanna look smart at parties? Go to nytimes.com

 Wanna look smart at parties? Go to nytimes.com

 Wanna look smart at parties? Go to nytimes.com

Provocations

PROVOCATIONS

A lack of product-market fit doesn't mean your product is the problem

Why founders should rethink how they find fit
PROVOCATIONS

Got chemistry? How to know if an agency is “The One”

How to know if your startup is choosing the right strategic partner.
PROVOCATIONS

How to know if your problem doesn't resonate, and how to fix it

If a startup hasn't effectively sold the problem, there's no need for the solution.
PROVOCATIONS

Aligning remote teams doesn’t have to be as painful as it sounds

How to stay on the same page when you’re on different continents.
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Case studies

Designing for confidence: How we helped CommonPass build trust through a clear visual language

Assuring privacy and security through thoughtful design and animation
CommonPass

Refined messaging for public listing on NASDAQ for RNA technology

GreenLight Biosciences was faced with the imperative to develop uniform messaging that would navigate intricate science, dispel scepticism, and resonate with investors.
GreenLight Biosciences
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