PROVOCATIONS
A lack of product-market fit doesn't mean your product is the problem
A clear story is one that even the intern can tell so well you get a sales call. In our experience, the smarter you are the less clear you are to normal people. We change that.
If they brought you in, they're bought in. But they're going to have to convince a committee, some of whom are incentivised to say no. Yes, we know about them.
Inappropriate branding immediately paints you as a risky potential scam, no matter how good your story or pitch is. A professional brand makes you look safe, and reliable.
We get it, you want to get things out as fast as possible. In our experience, we can expedite but clients struggle to keep up. It's a lot of work to produce a good pitch.
You're trying to roll out a product while chasing customers for testimonials, reviewing research, and compiling case studies and results. Don't underestimate the work, because if it was easy, all your competitors would have done it and eaten your lunch already.
If you're pre-A, and presumably pre-revenue or low revenue, you probably shouldn't be out there buying a tonne of paid ads and paying a bunch of agencies. Ā First priority, make sure your product works and is awesome.
But if clients simply don't "get" what you're saying or you don't get why clients are not converting, feel free to give us a call, we can probably give you a quick diagnosis and it's free.
Because there's nuance. Maybe not on social media, but in real life.
Pre-A companies that use us fall into two broad categories. The first are funded startups referred to us by their investors. They have a reasonable amount of pre-seed funding and a highly scaleable, high potential idea that the investors want to maximise the chance of success.
The second group are 2nd time founders who've had a successful exit. They know what to do on the tech side, and don't want to waste time guessing their way through the marketing side like they did last time.
