Tailored plans for growing businesses of all sizes

KEY FOCUS

Provocative positioning
Enterprise level brand and sales materials
Executive communications training

deliverables

Investor, analyst, or media narratives
Sales toolkits with detailed animations and product illustrations
Upgraded branding and brand assets

‘We have the best product, but the incumbent keeps winning’

It's because you're in a bigger pond now, with a more sophisticated fish. To win, you'll need to look less like a scrappy startup and more like the enterprises you're trying to sell to now.

But you know that.

Your leadership team needs to have a strong provocative story to tell (and be able to tell it), something that will resonate with clients and make the incumbents look like a legacy app.

You then have to look the part. No more inconsistent decks and cobbled-together design, otherwise you look inconsistent and cobbled together, which Fortune 100 companies don't buy.

At this stage we focus our efforts on building a stronger positioning and elevating your brand assets and sales materials so you can sit in front of Fortune 50 clients or Emily Chang from Bloomberg and hold your own.

Keys to unlocking growth

elevator pitch

A clear story

Scale your story as you scale your business. We'll refine your narrative to resonate with a broader audience, ensuring your growing team can articulate your value proposition consistently and compellingly.

Sales

A convincing pitch

As you target bigger fish, the stakes get higher. We'll equip you with sophisticated sales strategies to navigate complex decision-making processes and turn skeptics into champions.

brand identity

A memorable brand

It's time for your brand to mature with your business. We'll evolve your identity to reflect your proven track record and position you as a leader in your industry.

MakeShift

Manufacturing the brand of choice for makers and builders producing DTC products

You might be wondering...

Should we do this internally?

It depends on your internal team, if they're experienced communications and branding pros that have done this before, absolutely use the resources you have. Do it early in their tenure though, because once they've been indoctrinated with your company culture, they lose their outsider perspective which is important. This is often why established companies hire outside firms to do this work.

When should we start levelling up our brand assets?

When you want to go after bigger budgets and more sophisticated clients. You do need to plan ahead though because a lot more nuance, thought and prep goes into developing this type of branding.

Why do you guys emphasise a provocative positioning?

So you're memorable and not mid (mediocre, if you're old like me - Jonathan).

As a challenger brand, you don't want to be competing head to head with legacy brands, you won't win. You're outmatched on resourcing, experience and probably a very sticky platform.

If you bring a fresh perspective and make prospective clients rethink the validity of the platform the incumbents have built. Otherwise, you'll just be competing on price, or terms, and that's not building growth.