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PROVOCATIONS
The customer questions most tech founders never ask
Scale your story as you scale your business. We'll refine your narrative to resonate with a broader audience, ensuring your growing team can articulate your value proposition consistently and compellingly.
As you target bigger fish, the stakes get higher. We'll equip you with sophisticated sales strategies to navigate complex decision-making processes and turn skeptics into champions.
It's time for your brand to mature with your business. We'll evolve your identity to reflect your proven track record and position you as a leader in your industry.
It depends on your internal team, if they're experienced communications and branding pros that have done this before, absolutely use the resources you have. Do it early in their tenure though, because once they've been indoctrinated with your company culture, they lose their outsider perspective which is important. This is often why established companies hire outside firms to do this work.
When you want to go after bigger budgets and more sophisticated clients. You do need to plan ahead though because a lot more nuance, thought and prep goes into developing this type of branding.
So you're memorable and not mid (mediocre, if you're old like me - Jonathan).
As a challenger brand, you don't want to be competing head to head with legacy brands, you won't win. You're outmatched on resourcing, experience and probably a very sticky platform.
If you bring a fresh perspective and make prospective clients rethink the validity of the platform the incumbents have built. Otherwise, you'll just be competing on price, or terms, and that's not building growth.
