Tailored plans for growing businesses of all sizes

KEY FOCUS
  • Provocative positioning
  • Enterprise level brand and sales materials
  • Executive communications training
deliverables
  • Investor, analyst, or media narratives
  • Sales toolkits with detailed animations and product illustrations
  • Upgraded branding and brand assets

‘We have the best product, but the incumbent keeps winning’

It's because you're in a bigger pond now, with a more sophisticated fish. To win,  you'll need to look less like a scrappy startup and more like the enterprises you're trying to sell to now.

But you know that.  

Your leadership team needs to have a strong provocative story to tell (and be able to tell it), something that will resonate with clients and make the incumbents look like a legacy app.

You then have to look the part. No more inconsistent decks and cobbled-together design, otherwise you look inconsistent and cobbled together, which Fortune 100 companies don't buy.

At this stage we focus our efforts on building a stronger positioning and elevating your brand assets and sales materials so you can sit in front of Fortune 50 clients or Emily Chang from Bloomberg and hold your own.

Key to unlock growth

elevator pitch

A clear story

A clear story is one that even the intern can tell so well you get a sales call. In our experience, the smarter you are the less clear you are to normal people. We change that.

Sales

A convincing pitch

If they brought you in, they're bought in. We help you write a sales narrative that lowers the perceived risk for the committees that love to say "no". Yes we know about those.

brand identity

A memorable brand

Inappropriate branding immediately paints you as a risky potential scam, no matter how good your story or pitch is. A professional brand makes you look safe, and reliable.

MakeShift

Manufacturing the brand of choice for makers and builders producing DTC products

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You might be wondering...

Should we do this internally?

It depends on your internal team, if they're experienced communications and branding pros that have done this before, absolutely use the resources you have. Do it early in their tenure though, because once they've been indoctrinated with your company culture, they lose their outsider perspective which is important. This is often why established companies hire outside firms to do this work.

When should we start levelling up our brand assets?

When you want to go after bigger budgets and more sophisticated clients. You do need to plan ahead though because a lot more nuance, thought and prep goes into developing this type of branding.

Why do you guys emphasise a provocative positioning?

So you're memorable and not mid (mediocre, if you're old like me - Jonathan).

As a challenger brand, you don't want to be competing head to head with legacy brands, you won't win. You're outmatched on resourcing, experience and probably a very sticky platform.

If you bring a fresh perspective and make prospective clients rethink the validity of the platform the incumbents have built. Otherwise, you'll just be competing on price, or terms, and that's not building growth.

Let’s work together:

step 1
step 1
You get in touch - we’re here for a chat, not a pitch.
Book a call
step 2
step 2
We pull together a tailored scope of work for you.
step 3
step 3
We kickstart your 90 day plan to get you selling better and growing faster.