Predictive analytics reimagined: The BizBaz to InsightGenie transformation

InsightGenie

Deliverables & Bespoke solutions

Brand identity

Website

Sales deck

Pitch deck

The Brief

BizBaz, a company founded in 2021, specialised in helping businesses make better decisions about people using predictive analytics. Initially focused on the finance sector, they expanded their services to HR and Talent due to increasing demand. Despite their success, the company felt that their brand no longer accurately reflected their evolving mission and future aspirations.

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Key Challenges:

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The existing brand name and identity didn't fully capture the company's expanded scope and future vision.
There was a need to differentiate from typical tech brands and emphasize the company's human-centric approach.
The brand needed to convey the company's unique blend of AI, behavioral sciences, and data analytics.

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BizBaz to InsightGenie: Redefining predictive analytics with a human-centric AI brand evolution.

The solution

To address these challenges, BizBaz underwent a comprehensive rebranding, emerging as InsightGenie. This new name reflects the company's ability to provide seemingly magical insights using behavioural science and AI, while also incorporating a clever pun on "Gini," a term used in predictive modelling.

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The visual identity was overhauled with a new logo symbolising the spark of insight, and a shift to a warm, organic green colour palette representing growth and human potential. This holistic approach to rebranding aimed to create a stronger, more differentiated brand identity that accurately communicates InsightGenie's unique value proposition and future direction.

the process

the Results

Complete overhaul of identity, website, and product demo in 6 months.

Unified internal team rallying behind a clear mission: to unlock human potential through AI-driven insights.

A clearer communication of the company's unique value proposition, combining AI, behavioural sciences, and data analytics.

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The InsightGenie logo embodies the dynamic nature of their work - the spark of insight that turns data into profound understanding. The negative space reveals the outline of a human figure, reinforcing the brand's core belief that true insights must be centred on people.

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