Building a brand identity for a personalised liquid supplement based on your DNA

Stride Health Group

Deliverables & Bespoke solutions

Brand strategy
Visual identity
Brand messaging
Visual guidelines
Product packaging
Ad design

The Brief

Stride pioneers the concept of precision-wellness supplements, recognising that individual health needs are largely dictated by unique factors such as genetics and gut flora. Traditional supplements, which are based on generalised Recommended Dietary Allowances (RDAs), often do not meet everyone’s specific nutritional requirements and created huge amounts of waste as excessive vitamins and nutrients are excreted.

‍

Stride addresses this gap by offering tailor-made supplements that adapt to individual genetic profiles and health needs. For their launch in 2024, Stride approached us with the challenge to build a brand identity that stands out in a competitive market and speaks to a health-conscious audience that would see the benefits of the product.

Stride approached us to design a brand that stood out in the crowded personalised supplement market, aiming to be consumers' first choice.

The solution

To create a visual identity that reflects Stride’s commitment to science and precision wellness, we worked closely with the leadership team to understand the product's scientific background and competitive advantage. Recognising the importance of finding an audience that resonated with this, we conducted a series of in-depth customer interviews and performed extensive research to pinpoint health-conscious individuals. This approach enabled us to refine our customer profiles and ensure our branding spoke directly to their needs and lifestyle aspirations.

‍

We opted for a simple, modern design with a colour palette that conveys health and vitality while also differentiating from competitors.

‍

Our communications strategy was designed to highlight the distinctive advantages of Stride’s supplements. We used language tailored to address the specific health concerns and challenges identified through our audience research. This targeted messaging was integral in illustrating how Stride’s customised supplements are superior to other products in the market.

the process