Stride Health Group
Building a brand identity for a personalised liquid supplement based on your DNA
Reframing cancer testing: a modern visual solution destigmatizing cancer screening
Prenetics
Deliverables & Bespoke solutions
- New visual identity
- Visual and graphic development
- Product packaging design
The Brief
Prenetics develops at-home DNA tests aimed at preventative health measures, including ColoClear, a pioneering stool test that detects potential abnormalities in the colon before they evolve into cancer. Despite the significant health benefits offered by the test, discussing fecal testing remains a sensitive and uncomfortable topic. The challenge was to create a visual identity for ColoClear that encapsulated the simplicity and sensitivity of the screening process itself.
We created a new graphic system to reflect the convenience and simplicity of a sensitive medical test - just like the screening process itself.
The solution
Our challenge was to develop a visual identity for the product that represented the subject matter in a simple and sensitive way - just like the screening process itself.
We developed a range of abstract and representational designs based on the shape of the colon. The final design uses simple and large curves with a gentle two-tone colour palette. We also applied the same minimalistic identity to the ColoClear product packaging, to highlight the test’s straightforward and non-invasive process.
the process
- Research and planning
- Concept development
- Brand and graphic refinement
- Application to product packaging
- Complete set of product packaging
the Results
ColoClear was launched in June 2022 with its new visual identity and has been promoted by Hong Kong’s beloved icon, ex-Olympic swimmer and actor Alex Fong. The design effectively communicates the product's simplicity and non-invasive nature, making the uncomfortable topic of fecal testing more approachable for the general public.
Prenetics
