PROVOCATIONS
Your first marketing hire is probably the wrong one. Here's how to get it right.
There's a trend in startups to bifurcate product and marketing, particularly in tech startups, why? My operating hypothesis is that historically, too few marketers knew anything about tech. It shouldn't be the case. Marketing by definition and in practice has been about taking a product to market and the first P in the marketing mix is product. In this series, we'll talk to experts on the ins and outs of product management for fintech and health.