Pitch Pit
Pitching is a competition for attention and then money, so you have to be better than the next guy. Get better with these templates and advice from the experts or have our industry Check Your Deck.
The Four Ps
Health and fintech marketing insights from experts and founders in the field. We cover all the P’s of marketing from product, place, price and not just promotion.
Provocations
Health and fintech marketing insights from experts and founders in the field. We cover all the P’s of marketing from product, place, price and not just promotion.
Provocations
Health and fintech marketing insights from experts and founders in the field. We cover all the P’s of marketing from product, place, price and not just promotion.
The Podcast
Each week we talk to the founders across Asia who are trying to solve some of the world’s biggest problems, and the funders who make it possible. The struggle is real.
According to a study by McKinsey & Company, a 1% price increase, assuming demand remains constant, can lead to an 8.7% increase in operating profits (assuming no change in volume). This data point underscores the power of strategic pricing in driving profitability and is a testament to the potential of well-considered pricing decisions. Companies like Apple have used this approach, leveraging strong branding and compelling value propositions to justify premium pricing, which maximises their profit margins.
Stay tuned for our series on Pricing Strategy...
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