Traditionally, 'Place' in the context of marketing referred to the physical location where a product was sold, shaping the consumer's perception of the product. But today, products are sold online as much as they are sold offline. In the context of B2B software, the leads often start online and then move to a face to face selling mode, particularly for big ticket solutions that require maximal due diligence. In this series we'll talk to experienced marketers and sales teams on how they integrate their marketing and sales efforts.
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