As Bill Gates once said, 'If I was down to my last dollar, I would spend it on public relations.' Effective promotion isn't just about having a great product, it's about making sure your target audience knows about it and understands its value.

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This brings us to the fourth and final P; Promotion. Promotion encompasses everything from advertising and public relations to all outbound communication strategies. It's the last piece in the marketing puzzle, and it brings everything together.

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It is the last step of the marketing puzzle, for some the sexiest. In this series we'll explore the world of promotions, including advertising with marketers, advertising folk and spin doctors.

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Stay tuned.