Pitch Pit

Pitching is a competition for attention and then money, so you have to be better than the next guy. Get better with these templates and advice from the experts or have our industry Check Your Deck.

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The Four Ps

Health and fintech marketing insights from experts and founders in the field. We cover all the P’s of marketing from product, place, price and not just promotion.

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Provocations

Health and fintech marketing insights from experts and founders in the field. We cover all the P’s of marketing from product, place, price and not just promotion.

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Provocations

Health and fintech marketing insights from experts and founders in the field. We cover all the P’s of marketing from product, place, price and not just promotion.

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The Podcast

Each week we talk to the founders across Asia who are trying to solve some of the world’s biggest problems, and the funders who make it possible. The struggle is real.

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THE FOUR PS

The fourth 'p' of marketing: Promotion in the context of high-growth startups

August 9, 2023

As Bill Gates once said, 'If I was down to my last dollar, I would spend it on public relations.' Effective promotion isn't just about having a great product, it's about making sure your target audience knows about it and understands its value.

This brings us to the fourth and final P; Promotion. Promotion encompasses everything from advertising and public relations to all outbound communication strategies. It's the last piece in the marketing puzzle, and it brings everything together.

It is the last step of the marketing puzzle, for some the sexiest. In this series we'll explore the world of promotions, including advertising with marketers, advertising folk and spin doctors.

Stay tuned.

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Ready to discuss your brand's challenges and growth pains? Don't worry if your next step isn't clear, we're here for a chat, not a pitch.

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