As Bill Gates once said, 'If I was down to my last dollar, I would spend it on public relations.' Effective promotion isn't just about having a great product, it's about making sure your target audience knows about it and understands its value.
This brings us to the fourth and final P; Promotion. Promotion encompasses everything from advertising and public relations to all outbound communication strategies. It's the last piece in the marketing puzzle, and it brings everything together.
It is the last step of the marketing puzzle, for some the sexiest. In this series we'll explore the world of promotions, including advertising with marketers, advertising folk and spin doctors.
Ready to discuss your brand's challenges and growth pains? Don't worry if your next step isn't clear, we're here for a chat, not a pitch.