1. Front cover should say exactly what you do
2. Make sure your USP is loud and clear
3. Ensure your visualisation and language is easy to understand
This is the final part of our three-part series where I react to real startup pitch examples from a Founder Institute - ASEAN FinTech event. I was a panelist at this event, alongside investment analyst, author, and founder Andrew Stotz. The event was facilitated by John D. Evans, CFA. The original event followed a 4+4 format, with each founder delivering a 4-minute pitch followed by a 4-minute Q&A session.
Steve Epstein, founder of the startup 'Securter' starts strong by painting a good picture of the problem his startup solves. He effectively outlines a prevalent issue in today's digital society — credit card fraud. While the impacts on customers are widely recognised (a great pain I have experienced firsthand) the consequences for businesses, such as fraudulent chargeback fees, loss of consumer trust, and high PCI compliance costs, are often overlooked.To help solve this, Securter has developed a patent-pending technology — an NFC reader for mobile devices that mimics the card's presence at a merchant's terminal for identity verification.
However, it's not entirely clear, how.
There are a lot of startups attacking credit card fraud, a big challenge here is standing out in this crowded space, and not just to consumers but to investors. Be aware that investors are getting pitched these types of products all the time. The way Securter solves this problem is novel and it should be made really obvious upfront.
Remember, you only have a few minutes to impress an investor. Make sure your USP is loud and clear, and easy to digest. Take a look at the video for the full feedback from Andrew and I. Go, go now.
Ready to discuss your brand's challenges and growth pains? Don't worry if your next step isn't clear, we're here for a chat, not a pitch.