Jessica Liu is a co-founder and the Chief Strategy Officer at Planto, a fintech company based in Hong Kong that focuses on personal financial management and digital banking solutions. Under her leadership, Planto has developed a flagship B2C application that served many users initially and has since pivoted to establish partnerships with various banks and financial institutions to enhance their digital offerings. This strategic shift leverages Planto's experience with data aggregation and AI models developed during its B2C phase. As Jessica explains in our podcast, this evolution allows Planto to solve problems not only for end consumers but also for financial institutions, impacting even more customers through these partnerships.

‍

Before her tenure at Planto, Liu held significant roles in private equity and financial advisory at YCP Holdings Limited and served as Vice President in HSBC's International Corporates division. Her extensive experience in finance has equipped her with insights into consumer needs and market dynamics, which she leverages to drive Planto's growth. This prior experience instilled in her a desire to do something more meaningful and impactful, leading her to take the entrepreneurial leap.

‍

A key achievement during her time at Planto includes successfully pivoting the business model to focus on B2B services. Liu has been instrumental in developing innovative solutions that help banks improve customer engagement through data-driven insights. Jessica emphasizes the importance of having the right team and solving the right problem, noting that the validation of Planto's initial concept came from the consistent positive responses they received when presenting their ideas to potential users.

‍

Liu's educational background includes studies in finance, complemented by her professional experiences across multiple markets including Taiwan, Singapore, the UK, and Hong Kong. She is actively involved in women's advocacy within the fintech sector and is affiliated with organisations like Women in Tech HK.

‍

In addition to her professional commitments, Liu serves on the board of the Fintech Association of Hong Kong (FTAHK), contributing to discussions around open finance and digital transformation in the financial services industry.

‍

Born in Taiwan and raised in Singapore and Hong Kong, Jessica Liu combines a diverse cultural perspective with a strong commitment to advancing financial inclusion through technology. When asked about the less conventional career path she chose, she admitted that her parents didn't know she had left her stable job until they saw her featured in Apple Daily, highlighting her commitment to pursuing her entrepreneurial vision.

‍

Sources:

• https://www.stem.hku.hk/ms-jessica-liu-stem
• https://www.digfingroup.com/planto/
• https://www.youtube.com/watch?v=lmeAwYTUw4Q
• https://www.apollo.io/people/Jessica/Liu/670ce4712e438c0001fa2996
• https://www.youtube.com/watch?v=5QX4UtS50LI
• https://hkftw.app.swapcard.com/event/hong-kong-fintech-week-2023/person/RXZlbnRQZW9wbGVfMjYyNTA3OTc=
• https://hk.linkedin.com/in/jessica-yj-liu
• https://www.linkedin.com/posts/jessica-yj-liu_openbanking-fintechhk-fintech-activity-7123462451387392001-ewAZ

‍