Hayk Hakobyan is the Chief Executive Officer and Co-Founder of InsightGenie (previously known as BizBaz), a pioneering company in behavioural analytics and predictive AI. The company specializes in decoding human behavior to generate insights and predict risks, with applications ranging from financial services to human resources. Under his leadership, InsightGenie has developed innovative technologies that can predict human behaviour with up to 80% accuracy using various data points, including voice analysis and mobile phone behavior patterns.
Drawing from his unique background in physics and behavioural sciences, Hayk brings a multidisciplinary approach to understanding human behaviour and decision-making. His journey from nuclear physics to behavioural analytics was driven by an innate curiosity about how society and individuals function - a curiosity he credits to his grandmother's influence as a teacher.
His practical experience in behavioral science began in Mozambique, where as VP of Innovation and Strategy at a major opposition media company, he successfully implemented gamification techniques to improve distributor performance. This early success led him to explore broader applications of behavioural science, including work with an orphanage in Southern Tanzania where he implemented similar principles to enhance learning outcomes.
Previously, Hayk served as the Business Development Director for Vonage in the UK and Ireland, where he was responsible for driving growth and expanding market presence. He has also been a mentor in artificial intelligence and behavioural sciences with SOSV since 2016, contributing to various startups in their developmental phases.
Education and Academic Background:
Hayk is multilingual, speaking Armenian, Russian, Portuguese, Arabic, German, French, and English, which enhances his ability to engage with a global audience. His vision for InsightGenie extends beyond business applications - he sees the potential for behavioural analytics to improve society by helping individuals better understand their own characteristics and make more informed career and life choices.
Through his work with Youth for Change and various community outreach initiatives, Hayk demonstrates a commitment to social impact. He is recognized in the industry for his thought leadership in AI and behavioural insights, particularly in the application of contextual behavioural assessment for financial inclusion and human resource optimization.
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