Eri Koyano is the Founder and CEO of menux, a digital platform designed to enhance fan engagement at sports stadiums and events.

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Under her leadership, menux has developed a web application that allows fans to purchase merchandise directly from their seats, thereby improving customer experience and increasing revenue for event organizers. The platform leverages data insights to optimise merchandise sales and streamline the purchasing process, significantly reducing wait times for fans.

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Koyano's career began in the advertising industry, where she worked at a global agency producing commercials for Apple in Los Angeles. This experience provided her with a strong foundation in marketing and brand management. Inspired by the Tokyo 2020 Olympics, she transitioned into sports marketing, taking on a role that allowed her to contribute to the event hosted in her home country.

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In 2020, amid the challenges presented by the COVID-19 pandemic, Koyano pivoted towards the tech sector as a Product Manager. Recognising gaps in the sports and events industry, she was motivated to make a difference as a female entrepreneur in Tokyo, leading to the establishment of menux. Her vision is to transform the way fans interact with sporting events through technology.

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Koyano's achievements include enhancing customer satisfaction and increasing revenue by up to 30% for event organisers through menux's innovative solutions. She has also been involved in various speaking engagements and panels focused on entrepreneurship and startup culture.

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Koyano's background is marked by international experiences, having lived in the USA, Japan, and Hong Kong. This diverse upbringing has contributed to her adaptive leadership style and unique perspective on business.

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In addition to her role at menux, Koyano is actively engaged in industry associations and civic initiatives that promote entrepreneurship among women in technology.