Strategy
Design
When the Covid hit, air travel experienced a rapid loss. Airlines saw 60% fewer passengers in a matter of weeks. People were trapped, unable to travel for work or to visit their loved ones. To allow travel again while protecting community health, passengers were required to go through additional steps to validate their negative Covid status. This process created confusion, stress and spread disruption through several airports worldwide.
Flyers were struggling under ever-evolving guidelines and government websites that contradict themselves in the same paragraph. Home grown apps, paperwork and indeed forgeries sprang up worldwide. CommonPass's immunity passport would solve all these issues but the concept was so new for people conspiracy theorists, politics and misinformation was rife.
Furthermore, there was a high likelihood the passport to gain traction early would gain vast swathes of the mindshare and importantly, government cooperation. To ensure that people could return to travel confidently, CommonPass needed to let the regulators, airlines and the public know they were here to help them navigate this new normal. And they needed to do it FAST. We created a simple, visual content pack that gives proof of CommonPass’s trusted technology—a simple solution everyone can understand. The content was distributed to the media, governments, airlines, and the general public.
We created a full press and social media content pack that explained the technology, clearly and in a usable and compelling way with a complete mix of visuals, b-roll and photography.
Our content earned the attention of numerous international media outlets including CNN, BBC, NHK, and Time Magazine. Since the media buzz around CommonPass, the app has been integrated with multiple airlines, airports, and devices, such as Samsung and Google pay’s e-wallets.
CommonPass has since been integrated with multiple airlines, airports, and devices, such as Samsung and Google pay’s e-wallets.
The company needed to make people feel that they had a vested interest in their privacy and security. CommonPass’s brand video was the perfect vehicle to get this point across through creative work. We focused our resources on developing an artistic style that exudes trustworthiness and dependability. We did this through well-thought-out visual cues––a calming colour palette, flowing animation style, and a relatable main character. The main character’s design was key to the video’s success, so we developed and tested multiple options for CommonPass. The most compelling design has no facial features and realistic body proportions, which unconsciously makes it easy for any viewer to identify with.
Our two-minute film was shared with governments, travel companies, and the public to showcase CommonPass’s capabilities. CommonPass has since been integrated with multiple airlines, airports, and devices, such as Samsung and Google pay’s e-wallets.
CommonPass has since been integrated with multiple airlines, airports, and devices, such as Samsung and Google pay’s e-wallets.
The company needed to make people feel that they had a vested interest in their privacy and security. CommonPass’s brand video was the perfect vehicle to get this point across through creative work. We focused our resources on developing an artistic style that exudes trustworthiness and dependability. We did this through well-thought-out visual cues––a calming colour palette, flowing animation style, and a relatable main character. The main character’s design was key to the video’s success, so we developed and tested multiple options for CommonPass. The most compelling design has no facial features and realistic body proportions, which unconsciously makes it easy for any viewer to identify with.
Our two-minute film was shared with governments, travel companies, and the public to showcase CommonPass’s capabilities. CommonPass has since been integrated with multiple airlines, airports, and devices, such as Samsung and Google pay’s e-wallets.
GreenLight is listed at a US$1.2B valuation despite the headwinds and will be bringing its first product to market in the coming year.
Structuring highly technical information for sophisticated biotech investors for a NASDAQ listing
Problem: GreenLight Biosciences develops RNA solutions for some of the world’s existential problems: famine, disease and environment. They have a unique problem; their breakthroughs to previously insurmountable scientific problems were so novel, it was difficult to believe.
With the Theranos scandal unfolding daily on the front page of the Wall Street Journal, and SPACs decidedly “on-the-nose”, the investor presentation not only had to diligently capture the facts, but present the science in a way that captivated sceptical minds.
Together with the GreenLight corporate affairs and science teams, we worked around the clock (literally) and combed through close to 1,000 pages, reviewing every single image, table and graph to make sure that the information was as clear as possible. If not, we built new visualisations of the data so that it was comprehensible with the least amount of cognitive load. On completion, a distillation of 56 slides was provided to investors and the SEC.
HUTCHMED’s Hong Kong listing opened at US$537M and saw a jump in share prices of 53%.
Attracting retail investors with an innovative scientific pipeline
Problem: HUTCHMED creates drugs for patients suffering from rare cancers, offering relief to those with few options to turn to. Their innovation team of scientists have developed groundbreaking drugs. But the average investor wants to invest in a company they understand, not distant, complex science.
With 10 in-house developed drug candidates, over 40 global clinical trials, and a company of 4,600 employees, we needed to present the company’s many achievements in an accessible video for their Hong Kong listing.
Working with HUTCHMED executives, we executed a brand film from start to finish. We developed a script with a clear structure that showcased the company’s impressive science but focused primarily on the dedicated team who makes it happen. We catalogued HUTCHMED’s library, made up of 20 years of footage, which we then utilised throughout the film. We also directed shoots across Hong Kong and China to showcase the capabilities of the executive team. We brought all these assets, including sleek animations from our in-house animator, together for a five-minute video that was published along with the company’s listing.
Within a week of season two launch, 7,000 NFTs were minted and The Sevens made US$471K.
Building an engrossing narrative for a Web3 company’s NFT drop
Problem: The Sevens was one of the biggest NFT projects ever upon their launch. However, an error in the minting process allowed one user to purchase 1,000 Sevens NFTs. The intended limit was one NFT per person. Despite the honest mistake, this destroyed trust in the brand and gave them the dreaded label of “rug-pull.”
However, The Sevens had no intention to take the money and run. They came to us to develop a long-term positioning for the brand that would help restore trust and promote their upcoming second season.
After surveying the Discord community and core team, we pinpointed the next stage for The Sevens; an anime-inspired entertainment universe. We would provide concrete value to the public with a compelling story that pulled on their heartstrings. With two months till the season launch, we analysed the brand’s 10K+ NFTs, established key story characters, developed a cinematic world, established an animation art style, and created an animated teaser trailer that featured all these components. This long-term brand direction is meant to repair perceptions about The Sevens, and establish more meaningful brand connections with NFT buyers.
