PODCAST
Hui Jackson | Accenture: Getting into the top fintech accelerator
A clear story is one that even the intern can tell so well you get a sales call. In our experience, the smarter you are the less clear you are to normal people. We change that.
If they brought you in, they're bought in. But they're going to have to convince a committee, some of whom are incentivised to say no. Yes, we know about them.
Inappropriate branding immediately paints you as a risky potential scam, no matter how good your story or pitch is. A professional brand makes you look safe, and reliable.
Unsensible has brought a new and much-needed perspective to our team, making a valuable contribution to our business in a short amount of time. We’ve emerged with a new brand and positioning that resonates with customers, investors and partners, helping us grow faster because they better understand what we do and what InsightGenie is capable of.
Our vision was there, but it took the right partner to bring it into focus. Unsensible guided us with their strategic clarity and creative insight. Without them, our brand and market positioning would not have been possible.
More than just a partner, Unsensible has been instrumental in building our brands, refining their positioning, and creating a successful go-to-market strategy. Their dedication and strategic insights have been pivotal to our growth story, making them an invaluable part of our journey.
The Unsensible team has demonstrated exceptional performance in handling communication during our corporate brand revamp. Their achievement is even more remarkable given the tight time constraints we faced leading up to our HKEX listing and the need to coordinate across various locations and languages.
The Unsensible team exceeded expectations. They helped us recruit and build a global creative team that delivered 24/7 on our wide-ranging content needs, from deeply scientific visualisations to investor pitch decks.
If you have a piece of B2B software, quite a bit. But you're hiring us because we know communication and marketing better. We also talk to the clients you want to talk to every day and they tell us what they care about.
The short answer is, if you aren't sure what to do next, then it's probably a good time to find out.
From our experience, no one calls us when things are going well and the growth path is clear. They call us when they raise a round and aren't sure how to deliver on the promised growth, or they need to scale to a new market.
Listen, what you're really asking is—can I trust you guys to help me?
Can we help you? Maybe. We don't know until we speak with you. Truth be told, we decline as many clients as we accept. We have a very narrow focus and only accept the clients we think we can help.
There are loads of agencies and consultancies you can work with. Just check their case studies, testimonials and interview their previous clients if they'll let you, but most important of all, make sure you have good chemistry. You're going to be working with them intensely for something really important to you, your startup. Make sure you like each other.
